The Moment of truth
As it was said before sooner or later the day comes when such kind of friendship is over. And the day when friendship is over is the day we may call as the Moment of truth. That Moment of truth is the moment most people would like never undergo, though it is the inevitable part of heterosexual friendship (read fake-friendship).
In most cases this moment occurs when one who is in love with his or her friend can't keep the feelings for him- or herself anymore. This is where the end and the beginning meet each other. It is the end of friendship and may be the beginning for some other relations. Though, as a rule it is always the end only and people fail to have any other relations between them.
Such ruining moment of truth is a reason for people to keep their feelings to themselves and never talk about those. They believe that one day things will be changed and they will get something they are thirsty for. Though, it is the wrong way they choose and this way rare brings them right the place they wanted to get. People take a wrong direction and it always hurts.
It hurts them and it hurts people they are in love with. Actually, the moment of truth is the dullest and the most painful moment of such a friendship. And what twice worse is this moment always occurs sooner or later. Sure, sometimes such moment of truth appears to be a beginning of new feelings and relationships though it is a rare occasion.